The Great Recession has ended millions of jobs… and disrupted the lives of each of those former employees. It has required a massive reset for each person to ask the tough questions about who they are and what they are supposed to do next.  For some, that means considering their “calling”.

Some have been able to move from Company A to Company B and continue on. But many more have had to completely retool (to borrow a term from America’s manufacturing past). That’s because many, if not most, of those jobs are just not coming back.

The “Lemonade Movie” came from the journey of a handful of people (formerly) in advertising — a function that usually is one of the first to get cut. But these creative people did not just throw up their hands and go to the movies… they made one.

As is often the case in advertising — and in real life — there may be aspects of this story that are, well, untraditional. But regardless of its expression, the underlying tale is one of life and re-creation. We hope you are encouraged!